Intro

4 years of design.
Vietnamese.
Tokyo based.

4 years of design.
Vietnamese.
Tokyo based.

I had the opportunity to start with design while working on a social media marketing internship during my second year of university. During that time, I found myself experiencing the most joy in post/banner/story design tasks that others found mundane. Since then, I've been freelancing and even learned code along the way - the decision that changed my entire career trajectory.

If there's something I love more than cheesecakes, it is seeing my design come to life. Not just through prototyping. That's why in light of the pandemic, I learned everything I could in quarantine about coding a user interface on the web. That euphoric moment when I look at my favorite designs - now turned into fully functional sites - with only my own two hands, was my highlight of what could have been the worst year ever.

So in July 2020, I finished my last credits for university early and started working at Monotas - a Japanese IT startup. Despite joining as a front-end engineer, I’ve been lucky enough to have my colleagues and clients also entrusting me with design work. It's a dream come true - I was allowed to code everything I design. It was the most challenging, inspiring, and rewarding 3 years of my life so far. Being in various teams across projects both as a designer and engineer has made me a better thinker and a better human being.

I now specialize in bringing ideas to functional products - from start to end - that meet the needs of clients and achieve their business goals.

Experience

Product Designer & UI Developer — Monotas Inc.

2020 - Current

UI Designer — Freelance

2019 - Current

Experience

Product Design

Product Design

I like how product design empowers us to leverage user insights to craft products that effectively address real-world challenges, while delivering value to users. I work closely with cross-functional teams, including engineers and business strategists, to identify user needs, create design concepts, and refine product designs through testing and iteration.

Design Systems

Design Systems

Being detail-oriented, I find immense joy in creating systems that bring value to both internal teams and clients. I’m a firm believer that design systems play a critical role in ensuring that the design process is efficient, effective, and consistent, which can ultimately help organizations create better products and services.

Front End Development

Front End Development

I’m passionate about bringing my design to life, and not just with prototyping. My love for design brought me to code and since then my number one priority also shifted. It's no longer just about visually appealing user interfaces - it has to also answer to accessibility, buildability and performance. I specialize in crafting visually appealing user interfaces - from ideas to functional products - to meet the needs of clients and achieve their business goals.

Design Guidelines

Websites

Apps

Prototyping

@ 2023 Pham Le Vi

@ 2023 Pham Le Vi

@ 2023 Pham Le Vi